PinnedKara NortmaninVenture InsideINTRODUCING MONARCH COLLECTIVE: GOING ALL-IN ON WOMEN’S SPORTSBy Kara Nortman7 min read·Mar 27, 2023--13--13
PinnedKara NortmaninVenture InsideWhere did consumerization of the enterprise go?As software has become increasingly affordable and accessible, purchasing has been democratized down to the end user. Consumers can now buy…4 min read·Jan 20, 2022--1--1
PinnedKara NortmaninVenture InsideHow the Shared Responsibility Model Complicates Cloud SecurityAs I’ve said before, I believe we are in a generational time for security businesses, in great part driven by some seismic shifts in the…6 min read·Feb 19, 2021----
Kara NortmaninVenture InsideIs the price really right?Product, Placement, Promotion, and Pricing: The 4 P’s of the marketing mix taught in every business school across the world for decades to…5 min read·Jun 7, 2022----
Kara NortmaninVenture InsideFrom solving “your” problem to solving “our” problem: the value of design partnersThe Lincoln Highway, the latest novel from Amor Towles, includes a short conversation between a main character named Duchess and a…5 min read·Apr 28, 2022----
Kara NortmaninVenture InsidePowering Solopreneurs One at a Time: DaysliceWith all of the talk of the return to office and the great resignation, there is a groundswell of change around where and how we work. Some…4 min read·Apr 4, 2022----
Kara NortmaninVenture InsideThe Consumerized Enterprise is the best thing to happen to software since its name changed to SaaSAs my old boss Barry Diller always said, “Words matter” and that applies even in enterprise software. Specifically, all of the terms used…4 min read·Jan 27, 2022--1--1
Kara NortmaninVenture InsideGoodbye steak dinners, hello product-led sales: Meet EndgameSince our investment last year, I’ve been patiently waiting to share our investment in Endgame. It’s rare to meet a founder as talented as…5 min read·Jul 13, 2021--1--1
Kara NortmaninVenture InsideWhat VCs Seek in a First MeetingWe seek… inspiration or meeting a founder who helps us see a market, problem or opportunity through a different lens.6 min read·Apr 16, 2021----
Kara NortmaninVenture InsideCISOs in the C-Suite: Making Cyber Strategy Company StrategyBy Kara Nortman, Managing Partner & Spencer Calvert, Associate, Upfront Ventures5 min read·Apr 13, 2021----
