PinnedKara NortmaninVenture InsideINTRODUCING MONARCH COLLECTIVE: GOING ALL-IN ON WOMEN’S SPORTSBy Kara NortmanMar 27, 202313Mar 27, 202313
PinnedKara NortmaninVenture InsideWhere did consumerization of the enterprise go?As software has become increasingly affordable and accessible, purchasing has been democratized down to the end user. Consumers can now buy…Jan 20, 20221Jan 20, 20221
PinnedKara NortmaninVenture InsideHow the Shared Responsibility Model Complicates Cloud SecurityAs I’ve said before, I believe we are in a generational time for security businesses, in great part driven by some seismic shifts in the…Feb 19, 20211Feb 19, 20211
Kara NortmaninVenture InsideIs the price really right?Product, Placement, Promotion, and Pricing: The 4 P’s of the marketing mix taught in every business school across the world for decades to…Jun 7, 2022Jun 7, 2022
Kara NortmaninVenture InsideFrom solving “your” problem to solving “our” problem: the value of design partnersThe Lincoln Highway, the latest novel from Amor Towles, includes a short conversation between a main character named Duchess and a…Apr 28, 2022Apr 28, 2022
Kara NortmaninVenture InsidePowering Solopreneurs One at a Time: DaysliceWith all of the talk of the return to office and the great resignation, there is a groundswell of change around where and how we work. Some…Apr 4, 2022Apr 4, 2022
Kara NortmaninVenture InsideThe Consumerized Enterprise is the best thing to happen to software since its name changed to SaaSAs my old boss Barry Diller always said, “Words matter” and that applies even in enterprise software. Specifically, all of the terms used…Jan 27, 20221Jan 27, 20221
Kara NortmaninVenture InsideGoodbye steak dinners, hello product-led sales: Meet EndgameSince our investment last year, I’ve been patiently waiting to share our investment in Endgame. It’s rare to meet a founder as talented as…Jul 13, 20211Jul 13, 20211
Kara NortmaninVenture InsideWhat VCs Seek in a First MeetingWe seek… inspiration or meeting a founder who helps us see a market, problem or opportunity through a different lens.Apr 16, 2021Apr 16, 2021
Kara NortmaninVenture InsideCISOs in the C-Suite: Making Cyber Strategy Company StrategyBy Kara Nortman, Managing Partner & Spencer Calvert, Associate, Upfront VenturesApr 13, 2021Apr 13, 2021
